He’s the man behind some of music’s biggest stars — and now, he’s telling all.
Mega music manager Scooter Braun is interviewed in WSJ. Magazine’s Inaugural Style & Tech issue, and opens up about some of the pitfalls of the industry, as well as what it’s like working with A-list clients, including Justin Bieber, Ariana Grande and Kanye West.
“I’ve had to come to terms with the fact that as much as I love them, they might never love me the same way,” said Braun of his superstar line-up. “They might f— me and be like, ‘Thanks for working your ass off. Bye.’ I thought it would never happen to me. It has once, and I know it will again from the people I love most.”
On May 22, a terrorist bombing killed 22 and injured more than 250 people at Ariana Grande’s concert in Manchester, England.
“Ariana, rightfully so, was distraught,” Braun said. “She was like, ‘I don’t think I could ever sing these songs again.’”
Braun said that after giving the star some space — and tackling the logistics of her remaining tour dates — Grande called him. “She said, ‘I’ve been thinking a lot, and if we don’t do something, everyone will have died in vain. So what’s your idea?’”
With Grande at the helm, Braun organized a benefit concert that raised more than $20 million for the victims and their families, quelling Grande’s concerns it was insensitive to hold the event so soon after the attacks.
Braun, in general, said he’s big on giving, telling WSJ. Magazine that every client deal must include a charitable component and that he encourages them to donate “50 percent quiet charity — you say nothing — and 50 percent that you show.”
Though things are now smooth sailing with Braun and Grande, he revealed she briefly fired him in February 2016. “It was nasty, but it wasn’t Ariana,” he told the publication.